Harley
Earl in 1958 with a trio of his finned
FIREBIRDS; I - 1954; II - 1956; III - 1958.
These spectacular super cars had
become a major pop culture hit and also featured a number of firsts, including
the first-ever onboard computer. Building on top this winning heritage,
execs within the Pontiac division of General Motors chose to launch a sporty new
nameplate in the mid-1960s: FIREBIRD. At this time in auto history
Motordom's execs embraced Earl's dynamic modernism. After all, they knew that
this fashionable design-movement was directly responsible for selling millions
of American cars and naturally stoked the flames of social economic progress,
too.
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